Psychology of Colors

Red is a very strong color.
Noticeable color : caution and warning signs.
Powerful emotion of passion, lust, sex, energy, blood and war.

Fire, fun, warmth and tropical images.
It is a fun light color that has appetizing qualities to it.

Yellow : brightest color to the human eye.
Youth, fun, happiness, sunshine and playful feelings.
Yellow is often used for children’s toys and clothes.

Green : color of nature and health.
Growth, nature, money, fertility and safety.
Relaxing : has a healing power

Loyalty, creativity, strength, wisdom and trust
Calming effect.
Blue should not be used for food : suppresses the appetite.

Purple : stability of blue and the energy of red.
Mystery, power and luxury.
Powerful kings, leaders, wizards and magicians.
Purple + gold - wealth and extravagance.
Light purple + pink - feminine design; popular among teenage girls.
Bright purple + yellow - children's products.

Evil, depressing, scary or even death.
Black mail, black list, black hole.
Elegance and wealth.
Black combined with other colors can have a very strong statement.

White is often associated with being pure, clean, fresh and good.
Pure and heavenly : charities, hospitals, doctors and heaven.